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Yesterday, Connexient had the opportunity to present and demonstrate MediNav at Google's New York Headquarters. The event was cohosted by Thermopylae Sciences and Technology and Google Maps. Our Chief Product Officer, Geoff Halstead, discussed MediNav and how our partnership with Google Maps for Work helps us deliver high-quality, end-to-end indoor navigation. With Google Maps for Work, MediNav can guide a patient from home to a client hospital, recommend optimal parking, navigate indoors, find his or her car upon departure, and navigate back home. This provides an easy, seamless Indoor-Outdoor navigation experience! We would like to thank Google Maps for allowing us the opportunity to present our product and meet some fantastic people in the location-services and solutions field.


Recently, Claire Swedberg of RFID Journal published an article on the launch of MediNav at the National Institutes of Health Clinical Center in Bethesda, Maryland. The article can be found here:

Beacons, App Help Patients, Employees Navigate Huge Clinic

Swedburg notes the benefits of Indoor Navigation for NIHCC's huge campus: "The NIHCC wanted a solution primarily to help patients map out their routes, but it knew that a wayfinding app could also benefit employees who needed to quickly locate offices, meeting rooms or departments. In addition, with an indoor location system using BLE beacons in place, even if patients lacked a smartphone or did not want to download the app, staff members onsite would have access to the app and could easily help a patient requiring directions."

Google Maps for Work

Connexient is proud to announce today that we have become an official Google Maps for Work partner.  While we have been working with Google from almost the beginning, our new status will enable us to further enhance our integration as well as get the word out to our clients and prospects of how Connexient + Google Maps together can:

  1. enhance Patient and Visitor experience; 
  2. reduce late and missed appointments; 
  3. improve operational efficiency.

Google Maps for Work enables us to leverage Google Maps unparalleled map data, engine and APIs to solve real world challenges of digital wayfinding and navigation for our clients and users.   

  • Get local data.  The MediNav application has full access to Google’s worldwide database of over 100 million business listings and points of interest with the Google Places APIs.
  • Give users the best route.  The Directions API enables us to help users get from any location in the world to the our clients' facilities - as well as to stores, hotels or other destinations and other local points of interest around it.
  • Location visualization.  With Google Maps for Work,  MediNav users can see where they're going before they even get there with visually-accurate Street View imagery.

This means that together with Google, we can deliver end-to-end, outdoor + indoor digital wayfinding and navigation, solving complex wayfinding challenges.  Here are just a few examples.

  1. Adding custom labels, markers, routes and more - the crucial details Google does not know.
  2. Navigating users to the best parking garage or lot based on indoor appointment location.
  3. Providing multi-modal campus navigation in Google, including routing through different gates / entry points by visitor types.
  4. Deep linking to Google Navigation for the outdoor stage of the user's journey.

Want to Learn More?

Come see Connexient present our collaboration at Google headquarters in NYC, in conjunction with Maureen Data Systems and Thermopylae Sciences & Technology, the 2015 Google Maps for Work North American Business Impact Award winner, for an evening of best practices for business location strategy. 
Learn about how important location services have become for businesses, including topics on location analytics, location services, and navigation. The evening will feature location strategy discussion from Google leadership, current trends in location use cases, and case study presentations from local New York City and Google Maps for Work customers Vox Media and Connexient.


Wednesday, July 13, 2016 from 5:30 PM to 8:30 PM (EDT) - Add to Calendar


76 9th Ave - 76 9th Avenue, New York, NY 10011 - View Map

Check out the event information here!

Recently, Heather Mack of Mobi Health News published an article on the launch of MediNav at the National Institutes of Health Clinical Center in Bethesda, Maryland. The article can be found here:

NIH Taps Connexient for Hospital Wayfinding App

Mack touches upon the highlights of our Indoor Navigation product: blue-dot navigation; all-screens integration, including web, kiosks, and physical signage; outdoor-indoor integration with Google Maps; enterprise operational efficiency; and more.

After a very hectic but rewarding and exciting week at HIMSS16, it is time to catch our breath and take stock.   Here are our take-aways from the show on the status of Digital Wayfinding, Navigation and Location-based Services in Healthcare.

The Market Has Arrived

What we saw at HIMSS16 mirrors what we have seen generally over the last couple of quarters:  the market has arrived!  Digital Wayfinding and Indoor Navigation are no longer a new concept, to be considered and explored, with perhaps a pilot.  Rather, we are seeing fully funded, well defined RFPs, and requests for quotations for multiple sites and Enterprise network deployments.  

Yes, in this there will always of course be some mix of pilots.   But there are many forward leaning healthcare networks that want to positively impact Patient Experience with best-in-class Digital Wayfinding and Indoor Navigation right now.

Integration is the Next Step:  The Airline Check-in Model


Connexient CEO, Mark Green presenting and discussing the "Airline Check-in Model" user experience at HX360.

For many of our clients, there is a keen understanding that the real value and ROI from Digital Wayfinding and Indoor Navigation will come when it gets integrated into other key components of Patient Experience.  One of the most important of these is Appointment Scheduling. This is where Connexient has been pioneering an innovative user experience that we call the Airline Check-in Model with the following benefits:

  1. enhance patient experience, making it easy to get to where the patient or visitor wants to go;
  2. minimize the stress of patients and visitors face in navigating a large, complex facility;
  3. reduce missed or late appointments – capturing lost revenue; and
  4. optimize resource utilization by improving enterprise visibility of inbound appointments.

Last week, we announced a partnership with HackensackUMC to bring this from concept to reality.  And at HIMSS16, we began fleshing out plans with other clients to do the same.  

The Understanding of Indoor Mapping & Navigation as an Enterprise Solution

As important as Digital Wayfinding and Indoor Navigation is to solving a major pain point in Patient and Visitor Experience, Connexient has always emphasized that this is really just the first step.  Connexient’s driving vision and product roadmap is to Location-Enable the Enterprise, enabling, via our API + SDK, navigation-quality indoor maps and location services to be integrated into applications across patient experience, operations, security, facility management and more.    There are then multiple streams of ROI to be gained from each additional integration.  

We are actively planning and moving down that roadmap with the National Institutes of Health.   At HIMSS16, we began to flesh this out with several other clients.  

Working with Stanley 

There was also great enthusiasm from mutual clients about the opportunities for ROI and value to patients and staff that can be delivered through our partnership with Stanley Healthcare.   The next phase of this collaboration will be very exciting!

Look for Announcements to Come!

So, all-in-all HIMSS16 was the capstone on the next phase in the growth of the market and of Connexient.   Look for lots of news and announcements that will come out of HIMSS16 in the months to come!

Contact Us

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Connexient Inc.

210 West 29th Street, 9th Floor
New York, NY 10001
(212) 763-6604 | (888) 850-4920