Every now and then in technology-driven markets, we witness a magical confluence of factors - enabling technologies, user mindset, a cost curve driven by Moore's Law - that produce an "Inflection Point". Adoption suddenly accelerates and what yesterday seemed futuristic now seems obvious, and it seems like all at once everyone wants to embrace it. In plain English, this is also called an idea whose time has come.
Whatever you want to call it, we are seeing signs all over that Indoor Navigation has reached its inflection point. We'll start out the year by making an easy prediction therefore: 2015 will be the year of Indoor Navigation!
Yes, of course we are biased! On the other hand, we are by no means the only company pioneering this market. And more importantly, after several years of preaching, we are seeing voices pop up all over talking about the value of these technologies to businesses and users.
One example of this came up in this posting in HISTalk the other day.
"I have to disclose a brilliant idea I heard in listening to the rehearsal of the Versus webinar I mention below, which I honestly think is the most interesting webinar I’ve ever watched. John Olmstead of Community Munster captivated me all the way through on the hospital’s use of ED technology, but he really grabbed me at the end when he suggested technology tools he needs. His holy grail is a way-finding, GPS-type app that patients and visitors can use on their own devices to locate themselves precisely on a hospital floor plan, then receive directions to get them to a desired location. Example: I’m in room 4401 with my mom and I want to go to the cafeteria, then to the financial counselor, then to the gift shop, and then back to 4401, so give me turn-by-turn directions like I get with my car GPS. His take is interesting: patients will become so attached to hospitals that offer this app that they won’t consider going elsewhere, where they’ll go back to stumbling around lost or trying to follow decades-old red vs. green lines on the floor that lead to confusing elevators. Hospitals are always a poorly conceived patchwork of added-on construction that went up quickly as funding allowed, so visitors spend a lot of time wandering and wasting the time of employees who have to assist them. Turning that universally embarrassing situation into a competitive advantage is brilliant"
We of course reached out to HISTalk to let them know that such a solution exists today!
I mentioned last week that John Olmstead, who runs the ED and surgery departments of The Community Hospital (IN), says in an upcoming Versus webinar that he would like to see a GPS-wayfinding type technology so that hospital visitors could navigate around campus using their smartphones. Readers sent information on two companies that offer such technology:
Connexient offers a smartphone app that provides turn-by-turn navigation to visitors at Robert Wood Johnson University Hospital and will bring six more hospitals live on it in the next few months.
So it does seem that the obvious but new is rapidly becoming accepted.
We say "Enterprise Killer App" because the we've already seen the first killer app - in Retail. In this, however, proximity is the driver rather than location per se. That's a blog for another day!
Make no mistake: we believe that Indoor Navigation - when it is accurate and reliable - is a game changer when it comes to patient and visitor experience. But Indoor Navigation is just the starting point for enormous additional opportunities to provide Indoor Location-based Services across the Enterprise, with use cases that bring compelling value to users and direct ROI in capturing lost revenue, reducing costs and increasing efficiency.
The beauty is that when you implement Indoor Navigation quality mapping and positioning, you are actually laying the foundation for all the rest. We've blogged about this elsewhere, and we'll continue to do so!
Today's announcement of Connexient's selection by the Global Center for Health Innovation was a big milestone for Connexient! Besides being a new client to add to our rapidly growing roster, there are several reasons why this contract is particularly important for us.
First, of course, is prestige and exposure. The Global Center for Health Innovation (www.theglobalcenter.com) serves health and health care innovation, education and commerce through state-of-the-art spaces, programs and virtual offerings while building on the rich heritage and distinctive capability of Northeast Ohio health care. With sponsors like the Cleveland Clinic, GE, Siemens and many others, we are in great company showcasing the cutting edge of Indoor Location-based Services for the Healthcare.
Second, it presents an opportunity for us to deepen and extend our collaboration with Cisco in leveraging the unique capabilities of Cisco CMX and MSE as a true Enterprise solution for Indoor positioning and context-aware features. This was a key factor for the Global Center as well.
Third, the Global Center is the first client to take advantage of the powerful new location-based features and analytics that we've added to our platform. This is an important new area that Connexient is strongly committed to and will enable our client to get measurable ROI from their investment in Location-based services.
Barbara McBee, Executive Director of the Global Center for Health Innovation, summed these up very well! “After reviewing many different solution providers, we selected the Connexient app because of its ability to provide a combination of location-based venue analytics and intuitive indoor mapping and wayfinding for our visitors. The fact that Connexient leveraged our existing investment in Cisco’s wireless infrastructure was another major plus. Finally, we liked the fact that Connexient is focused exclusively on delivering patient experience solutions for the hospital/healthcare market, as that fits well with our charter of promoting healthcare innovation and technology.”
So, all in all, it was a big day for Connexient!
Our client Saint Mary's Health System started their roll-out and promotion today of MySMHGuide! This is just the first step in both marketing and new capabilities we will be implementing, including adding indoor positioning and upgrading to our Navigator Edition later this summer. Much more news to come!
NEW YORK (February 24, 2014) -- Mark Green, CEO of Connexient announced today that Norwalk Hospital, based in Norwalk, CT, selected and will deploy MediNav™ as its Digital Wayfinding and Patient Experience solution. The MediNav™ Mobile Wayfinding app provides patients and visitors with compelling indoor maps, location-based content and step-by-step directions.
MediNav™ combines mapping and wayfinding with key patient engagement features, such as Physician Finder, click-to-call appointment requests, Parking Planner, hospital news and announcements, and patient surveys. More than just mobile, MediNav™ is a multi-channel solution spanning all user touchpoints: smartphones, in-hospital kiosks, and the Web.
MediNav™can also be deployed with indoor positioning technology to deliver real-time, turn-by-turn pedestrian navigation and other location-based services.
"Our core goal at Norwalk Hospital is to deliver an outstanding patient experience," said Paul Mortensen , Director Guest Services. "Connexient's MediNav™ is an amazing Patient Experience and Wayfinding tool, enabling our visitors and patients to easily find their way around the hospital via phone, tablet or kiosk."
Mark Green, Connexient CEO, commented: "We're delighted to have Norwalk Hospital as a client. We share a vision and commitment to leveraging digital technologies to improve the overall patient experience"
Connexient (www.connexient.com) is dedicated to creating innovative eHealth and mHealth Patient Engagement Solutions for the Healthcare market that enable healthcare providers to increase customer satisfaction and loyalty, reduce costs, and improve health outcomes.