• TechCXO Panel on Data Driven Growth at the AWS Loft in NYC

    On Tuesday night, I had the privilege to participate in an interesting panel discussion on Data Driven Growth hosted by TechCXO and sponsored by Riverside Acceleration Capital. It was held at the AWS Loft, a very cool space and gathering place on Canal Street for start-ups and developers to meet over coffee, attend technical workshops and educational sessions, and more. Jon Chang moderated the event and my fellow panelist was Pamela Dunaway.



    Pamela's focus and background is in data-driven consumer marketing, which was a nice complement to our B2B2C business.

    When we look at the role of data collection and analytics in the success and growth of Connexient, it boils down to one thing: delivering value to the end user and our enterprise clients.

    • 1.  The End user - whether that be Patient, Visitor or Staff.

      How do we make our application better - its performance, UI/UX, user success, etc.  And how can these functionalities improve their overall experience? A great app is not enough - it has to actually make the user's life better.

    • 2.  Enterprise clients - and the particular needs of Healthcare networks.

      How can we help them meet their business objectives, starting with their goal to deliver an outstanding Patient Experience? But we also focus on how our solution as a whole will help to improve their Enterprise visibility and efficiency. This starts with the Patient Experience and clinical resource optimization, but over time we can also positively impact their operations and facilities.;

    I won't attempt here to reconstruct the discussion itself, but User Privacy and Data Ownership became a major topic. It was interesting how strongly aligned we were in our philosophies, despite these different backgrounds.  These are the three things that we at Connexient think about.

    • 1. Ethics, Manners and Morality are a winning strategy. When it comes to data privacy and ownership, it is critical to treat the user like you want to be treated and to understand the most valuable thing you can build with a user or client is trust. While over the short term and in a purely transactional mode, doing whatever you want with users data may be enticing, but nothing is worth risking that TRUST.
    • 2.  Focus on Delivering Value and Building Relationships.Whether you are marketing or refining your product, the goal should be the same:  how to deliver value.   If you deliver value to your users, economic value can be exchanged.  Most importantly trust relationships are built so that value can be exchanged over and over for mutual benefit.  In today's short term world, that may seem quaint. But it is still true for all that want to build lasting, sustainable businesses.
    • 3.  Think in Stages. The kinds of data you focus on, and the value they can have, will change as your business scales.   Today at Connexient, we have a very narrow focus on how we can improve our application and the user experience. We are now starting a new stage with client to integrate MediNav with EHR applications such as Epic MyChart where our clients will be able to combine our data with their own comprehensive understanding of the Patient Experience; reduce missed and late appointments, while enabling them to optimize the use and management of their clinical resources.   

    Many of our clients are also starting to understand the major positive impact that Indoor Maps & Navigation Services can have for their staff, operations and facilities much more broadly. As we integrate MediNav with Enterprise applications across these areas, the opportunities for data collection and analytics will be even larger and perhaps even transformational.

    The growing role of data - and even Big Data - for Connexient and our clients is a fascinating topic, that we will continue to explore.

  • The Uber-ization of the Enterprise

    Uber Can Seem Like Magic

    If you are the Digital Native type, it's hard to imagine the world now without Uber. If you try hard, you can think back to those days - a couple of years ago! - when we all actually would have to call for a taxi. If you were lucky enough to get a person called a 'dispatcher', there was usually a long and uncertain wait ahead.

    UBER app

    Or think of all that wasted energy spent in any major urban city when the rain starts falling, waving hopelessly at cabs that are all full.

    Uber changed all of that - instantly it seemed, almost like someone had waved a magic wand. You open an app, request a car and within seconds you receive a confirmation and estimated time or arrival that is usually just a few minutes later. You calmly finish sipping your coffee and stroll outside to meet your private driver. All that for a substantial discount off the same ride in a taxi.

    But There's No Magic: Just Navigation Quality Positioning and Maps - and Smartphones

    But Uber is not magic. It is just a tremendously compelling example of the transformational power of combining:

    1. navigation quality positioning;
    2. navigation quality maps; and
    3. ubiquitous smartphones.

    Once those three foundations are in place, the rest is all software. Add a few crucial pieces of business logic and filtering and suddenly, thousands of independent actors - drivers on one side and people looking for a ride on the other - are able to self-organize a hyper-efficient operation for ride sharing.

    None of this is meant to diminish Uber's achievement in the quality of its user experience, technical execution, incredibly rapid scaling and operational expertise. It's simply to point out that from the standpoint of software, there is nothing particularly unique or difficult about it.

    Navigation Quality Positioning and Maps Will Create Similar Opportunities for Efficiency Gains Indoors

    To us this seems blindingly obvious. Sure, the first "killer application" of high quality indoor positioning and maps is navigation, and that is where we have focused our energies as we entered the market.

    RWJUH app

    But that truly is just the tip of the iceberg. Navigation itself is really just an enabling User Experience. We always start our product meetings by reminding ourselves that no patient or visitor to a hospital comes to have "an Indoor Navigation experience." They come to get to their appointment. Our mission is to make that as painless - hopefully even pleasurable - and efficient as possible, and Indoor Navigation is one of the best ways to achieve that.

    But we also spend a lot of time thinking about what other users and use cases would benefit from navigation - and navigation quality maps and indoor positioning. The list is a long one - ranging across operations, work flow, security, facility management an more.

    It is absolutely clear that over time all the same benefits in terms of operations, logistics, analytics and business intelligence that have accrued from outdoor GPS and navigation will translate to large, complex indoor facilities, campuses and networks. 

    The Uber-ization of the Enterprise

    We call this concept the Uber-ization of the Enterprise.Sure - in part because its a catchy phrase. But it also captures what is essential - and somewhat underappreciated today - about the revolution of Indoor Mapping, Navigation and Location-services. That is: there is no one killer app, but rather successive waves of innovation to come, each with increasing efficiency gains.

    When the government blasted all those GPS satellites into space and NavTech (far before Google) set about building navigation quality maps of the world, nobody was thinking about competing with taxis. And even Uber itself is no longer thinking about competing just with taxis, but more generally about "revolutionizing transportation and logistics."

    So yes, its not a stretch in our view to think that we can help our Enterprise clients - or more specifically the people that must get around their very large and complex facilities, campuses and networks - to self-organize and coordinate their navigation and flow to achieve big gains in efficiency.

    One Example:   Our New Shuttle Tracker Feature

    We are going to be breaking new ground in a number of important areas in our deployments this Fall. . One that speaks to directly to this concept is integrating the location data of campus shuttle vans directly into our mobile application. Here we can take advantage of our unique ability to:

    1. close the gap between the Indoor Map and the Outdoor Map; 
    2. track the position of the user; and
    3. integrate and display the position of other users - or in this case vehicles;

    to provide a service that is truly compelling, useful - and transformative in at least this small part of the user experience.

    Our Shuttle Trackerfeature will enable us to show users:

    1. where the nearest shuttle van is currently on the map; 
    2. provide its estimated time of arrival to the pick-up location closest to that user;and of course
    3. get that user to their pick-up location efficiently and on time to meet their shultte with turn-by-turn indoor navigation.

    No - these are shuttle vans - so you won't be to order one to come pick you up on demand. Not yet, anyways! But that's definitely the direction this can head.

    In the meantime, we can make the user's experience of waiting for that van a lot better by giving them visibility into what is going on. No more staring at your watch and wondering. Sip your coffee and relax! Or, if you are just leaving an appointment, we can provide your estimated time-to-destination inside the building- and compare that to the Van - to check if you will make the next pick-up!

    This is just the first step. It's not too hard to imagine where we can go step-by-step as the app is deployed Enterprise wide - to caregivers, operations, security, drivers, vendors - anyone that needs to get around this enormous campus and complex buildings.

    Stay tuned for more on that as we get closer to launch!

    Would you like to learn how Connexient MediNav can bring Indoor Navigation and Shuttle Tracker to improve Patient & Visitor Experience, increase efficiency and capture lost revenue for your organization?


  • UAB Medicine Rolls Out Marketing Launch for MediNav

    Finding your way to your doctor’s office at UAB Medicinejust got easier - thanks to MediNavTM!   So did finding your way to the parking lot, the coffee shop and the restaurant across the street.

    UAB kicked off the marketing launch today for UAB MedicineWayfinder, available on mobile devices and as a web version for desktop use.  UAB Medicine Wayfinder powered by MediNav™ Navigator Edition 2.0. This is one of our largest deployments to date, with 1,534 beacons arrayed across the UAB Medicine campus, and providing maps and navigation for 10.7 miles of routable pathways and over 5 million square feet of space with 135 points of interest or destinations covering seven buildings and three parking garages.

    MediNav's ability to provide end-to-end indoor + outdoor wayfinding and navigation is particularly important at UAB, where people must navigate across multiple buildings on a huge campus and to outlying clinics and UAB Hospital-Highlands.

    These capabilities also support our popular Parking Plannerand My Car Saver features, which get users to the right parking garage based on their indoor appointment locatiion and even remembers where you parked your car to lead you straight back to it.

    Today's launch is just the beginning of the first phase for MediNav at UAB Medicine, who have a strong vision for how indoor mapping and navigation services can be integrated with other Enterprise applications and platforms to:

    1. reduce missed and late appointments and further enhance patient experience; and
    2. improve Enterprise efficiency across operational workflow, asset tracking, facility management, safety & security response and more.

    So today is an important milestone to celebrate - but just the first in a path driving realizing all of the value for users and Enterprise ROI that can be achieved with Medinav!

    Links for UAB MedicineWayfinder:





    Hot Desks and cross department teams are making workplaces trickier to get around. For Exxon Mobil, and others the solution is a wayfinding app

    January 7, 2020

    NEPTUNE, N.J.— Firas Ajam has been a resident physician at Jersey Shore University Medical Center for three years, but he’s still unfamiliar with parts of the 26-acre, 3 million-square-foot campus.

    When a patient got sick a few months ago in a unit where Dr. Ajam had never been, he navigated using a Waze-like app on his smartphone. He ran through the hospital listening to the app’s directions and watching the map as it tracked his location, down to about 3 feet, to guide him through the labyrinth of hallways.

    “I was there within three minutes, and I was the first one,” Dr. Ajam says.

    GPS and satellites help people navigate on streets but can’t penetrate through walls. The MediNav app, built by startup Connexient Inc., helps hospital workers get to their indoor destinations. It uses small battery-operated radio transmitters, or beacons, which transmit signals over Bluetooth from the tiny accelerometer and compass components of Dr. Ajam’s phone. The app also lets him search for the nearest wheelchair, gurney or IV pump, and guides him with on-screen and voice directions. It’s free for users; the hospital paid an initial setup fee and undisclosed annual licensing fee.

    Wayfinding apps similar to Waze and GoogleMaps could someday spare workers from getting lost inside mazelike workplaces. A few companies already use them to help workers find conference rooms, restrooms, even colleagues. In the future, the apps could become commonplace, prompted by advances in location-detection technology and trends shaping the workforce. The rise in remote work means that offices are less familiar. People from different divisions, such as marketing and technology, are collaborating more. Assigned desks are giving way to “hot desks,” quiet booths and communal areas. And employees, particularly Gen-Z and millennials, expect their work tools to be as intuitive as the apps and websites they use as consumers.

    Wayfinding apps similar to Waze and GoogleMaps could someday spare workers from getting lost inside mazelike workplaces. A few companies already use them to help workers find conference rooms, restrooms, even colleagues. In the future, the apps could become commonplace, prompted by advances in location-detection technology and trends shaping the workforce. The rise in remote work means that offices are less familiar. People from different divisions, such as marketing and technology, are collaborating more. Assigned desks are giving way to “hot desks,” quiet booths and communal areas. And employees, particularly Gen-Z and millennials, expect their work tools to be as intules/its-the-realitive as the apps and websites they use as consumers.

    Wayfinding apps similar to Waze and GoogleMaps could someday spare workers from getting lost inside mazelike workplaces. PHOTO: NICHOLAS CALCOTT FOR THE WALL STREET JOURNAL

    In the coming years, employers could use location data to assist during emergencies, like a fire or shooting, or to identify when people are in areas they shouldn’t be. Companies could also use the apps to ensure workers use their time effectively, lawyers say. “I would think that the main impetus behind these apps is really for tracking of productivity,” says Ifeoma Ajunwa, assistant professor of labor and employment law at Cornell University. Eventually, wayfinding apps could work on augmented-reality headsets or smart contact lenses, if those technologies catch on.

    However, a worker’s location data could be exposed in a cyberattack if it hasn’t been properly secured and anonymized, says Samantha Ettari, a trial lawyer at Kramer Levin Naftalis & Frankel LLP, who advises companies on information governance, cybersecurity and data privacy. Revealing the exact location of workers could uncover elicit workplace relationships, confidential business deals and secret union meetings, lawyers say. It also isn’t clear how many employees will use the apps.

    Exxon Mobil Corp. plans to offer a wayfinding app by the end of March for 10,000 employees at its Houston campus, which covers 4.5 million square feet across 23 buildings. The app, made with Environmental Systems Research Institute Inc., or Esri, can detect a worker’s phone position within about 3 feet using Wi-Fi signals and beacons.

    Workers at the company, who mostly lack assigned offices, can choose from four different types of workstations, including glass-encased quiet seats and huddle spaces. “Having the ability to find where people are when they’re not tethered to their desks is huge,” says Charles Whiteley III, a technology supervisor at Exxon’s environmental and property solutions division. The app will also give workers the best routes to minimize time outside in a rainstorm or summer heat, or if they need elevators or ramps.

    Ultimately, Exxon plans to use the app to optimize routes for technicians fixing broken equipment, saving them time, Mr. Whiteley says. If enough workers use it, the app could generate data that, along with data from identification badges and WiFi-connected devices, could help determine how to allocate office space, he says.

    Aruba, a subsidiary of Hewlett Packard Enterprise Co. , uses a wayfinding app to prevent employees at its Santa Clara, Calif., office from running over time in conference rooms. Lights flash five minutes before a meeting is supposed to end if sensors that communicate with the app find employees are still in the room, says Keerti Melkote, president of intelligent edge for HPE and founder of Aruba. So far, employers say use of the apps is optional, and they limit how they track workers.

    Data generated from hospital staff using the MediNav app is anonymous and isn’t stored on Connexient’s servers, says David Reis, chief information officer at Hackensack Meridian Health, a hospital network that includes Jersey Shore University Medical Center.

    For the entire article, click on the following link:

    Connexient CEO, Mark Green is featured in WSJ reporter, Sara Castellanos’ Future of the Workplace podcast on January 15th

    The MediNav app at Jersey Shore University Medical Center uses small battery-operated radio transmitters, or beacons, which transmit signals over Bluetooth from the tiny accelerometer and compass components of workers’ smartphones. PHOTO: NICHOLAS CALCOTT FOR THE WALL STREET JOURNAL

  • What Exactly is Indoor Navigation Anyways - and Why Does It Matter?

    Connexient was founded with a singular, driving vision:  to develop and deliver a true turn-by-turn indoor navigation experience that would be as intuitive and useful as that which billions of users enjoy with mobile navigation apps in the "outdoor" world by companies like Google, Apple and Waze.   Over the last few years, we have worked very hard - and while we are by no means finished - we have been able to achieve that vision.

    What's So Special About Indoor Navigation?

    The short answer is simple:  it's the only thing that really solves the problem.

    Connexient's vision and commitment to the goal of indoor navigation came from our founders deep experience and understanding - born of 20 years developing and implementing wayfinding signage sytems in hundreds of hospitals at GDS, Inc. - that the complexity and scale of hospitals and healthcare networks pose wayfinding challenges such that nothing other than "blue dot" navigation will actually solve the user problem.   Large medical centers encompass millions of square feet, of interconnected buildings and associated parking options, and campuses can have dozens of buildings or more.  In total, they are truly labrynthes on an epic scale!

    Maps and directions alone - even with a blue dot indicating a user's indoor position - simply are not good enough. Only true turn-by-turn navigation, where the user is guided at every step and moment of their journey can keep users on track all the way to their destination.Without that, frustration quickly sets in and patients and visitors will revert to the current wayfinding solution: the next staff member that happens to walk past them. It doesn't matter if that is a nurse or a neurosurgeon, they are going to have to walk that person to where they are going!

    What Exactly Is True Turn-by-Turn Indoor Navigation?

    This is an important question, and one where there is a lot of confusion in the marketplace. Here are the key features in what Connexient defines as true turn-by-turn indoor navigation.   Not suprisingly, you will find the same capabilities in all of the leading outdoor navigation apps. That is what a user expects and will require in order to find indoor navigation to be intuitive and useful.

    1. The user's position must drive the user's view of the map and route

    This is essential. Hospitals are simply too complex - and the external references too varied - to ask the user to read and understand a map and correlate the blue dot to where they are. The driving principle of blue dot navigation is that the user does not need to understand or even care where they are.They simply need to continuously understand that they are on the correct path and heading.

    2. The Map Visualization Must Provide a "Balcony View"

    In outdoor navigation, this is called the "Birds Eye" view. Anyone that spent years using in-car navigation systems before using Google Navigation for the first time knows why this is so important. Navigation is about what is next.The straight overhead map view constricts the user to a box of where they are now, and is a relic of map reading, not navigation. In navigation, the user must always be focused on the next landmark, turn and decision point.

    3. Turn Prompts and Directions Must Be Synchronized with Location

    Rich, accurate maps and step-by-step directions are very important as part of an overall digital wayfinding solution, but they have nothing to do with navigation. In a navigation UX, information must be reduced to what is critical - which is the exact instruction delivered at the right moment when approaching the next decision point in a route. Everything else is noise.That requires careful synchronization of prompts and guidance with users current and dynamically changing location. Audio / voice prompts are a useful option - that can even eliminate looking at the screen - but must be user and admin configurable in a hospital environment to ensure they are not disruptive.

    4. Off Route Notification & Recalculation

    No matter how good and precise the navigation UX, users will get confused and miss turns or other errors from time to time. It is essential that in these moments that the user is prompted quickly and can be guided back to their route - or recalculate and re-start their route. If this does not happen, users will lose confidence rapidly and abandon the navigation app (and go back to that carbon-based solution walking past them!).

    5. Visual Landmarks Are Important

    Finally, external references - "visual landmarks" - are very useful to assisting users if they get confused and reassuring them as they progress on a route. Once again, this often has very little to do with what is important for map reading.  What matters is not where you are, but rather what you see.

    A critical part of the MediNav deployment process is our wayfinding survey, where we systematically record and add into the app visual landmarks that users actually sees as they walk through a building.  In lobbies, atriums and open areas, there are shops, artwork, fountains and so on that can be particularly valuable to orienting the user. In interior hallways, there are signs, doors, cross hallways and so on. But the key is at all times the landmark reference in the app must be exact, clear and synchronized with the user's current visual viewpoint.

    All of these elements must be woven together into a sequence of UI events that are intricately choreographed with the user's location and on-the-ground experience of his or her route . The user does not need to understand or read a map- which is an entirely different and much more intensive cognitive process - or even understand where they are. They just follow the route, blue dot and prompts without having to think. That is when you know it is a navigation user experience.

    Connexient's MediNav incorporates and coordinates all of these features into the delicate dance of navigation. We believe and our experience has shown us that it is a fundamentally different experience from "blue dot wayfinding", and it the only way to actually reliably guide users through complex facilities and avoid frustration that leads to abandoning the app. In other words, it is the only thing that works.

    Link:  Learn More About Indoor Navigation and Other MediNav Features

    So while we would be the first to say that our navigation UX is not perfect, we are confident that it is the most complete, sophistated and intuitive one available today.  And we are committed to continually advancing and refining it.

    The final, defining pass or fail test of any navigation UX and solution, of course, is does it get you there?   A great UX is not enough:  it must be reliable, accurate and current.  To deliver that requires intense focus on the execution of the other two critical components:  navigation-quality indoor positioning and navigation-quality maps and data. Those will be the focus of Part 2 and Part 3 of this series.

    • Part 2:  What is Navigation Quality Indoor Positioning?

    • Part 3:  What are the Requirements for Navigation Quality Maps and Data?

  • What's Next: HIPAA Compliant Communications and Digital Wayfinding for Healthcare

    Our New Partnership with Mutare

    Mutare-logoLast Tuesday we announced our partnership agreement with Mutare to integrate their secure Vital Link™ notification system with Connexient's MediNav™ rich indoor mapping platform to launch the first-ever, HIPAA-compliant hospital navigation app with full smart notification integration.

    This represents the culmination of many months of discussions with clients, evalution of partners and planning. We are confident that the result will be a breakthrough for the industry, bringing immediate ROI to our clients while setting the path to much more sophisticated integrations that can simultaneously:

    1. truly transform the Patient Experience;
    2. capture lost revenue; and
    3. improve efficiency for Healthcare Providers.

    Here's why.

    We Know Appointment Reminders Work

    Thanks to innovators like Mobile Commons and mobileStorm - and their early adopter clients - there is already a strong body of data that demonstrates that the simple act of sending SMS text reminders can reduce missed appointments by up to 30%!

    Now Add End-to-End Digital Wayfinding

    Appointment reminders address one issue: people are busy, distracted and sometimes forgetful. But the next problem is actually getting a patient to their appointment through the maze that is a modern hospital and healthcare network. Beyond a mass of anecdotal evidence and our own personal experiences, there is plenty of hard data on the costs this imposes on both patients and Healthcare Networks.


    With the Communicator Edition,Connexient is taking the next crucial step to integrate HIPPA-compliant end-to-end digital wayfinding with appointment  reminders into MediNav. The result is a patient experience like this.

    1. Patient Smith receive an SMS text appointment reminder on his phone.
    2. When Mr. Smith opens the text message, he taps the link to open MediNav. If he doesn't have MediNav yet, the SMS provides a link to download & install it.
    3. When Mr. Smith opens MediNav, he is taken to his HIPAA-Compliant in-box, where details of his appointment can be viewed safely and securely. ;The in-box includes a button to receive end-to-end directions to his appointment.
    4. Mr. Smith can now:
      • use Parking Plannerto navigate directly to the best parking location based on his appointment location;
      • save his car's parking location with My Car;
      • get step-by-step directions (or navigation with blue dot implementation) to his appointment; nd
      • when the appointment is over, My Carwill get him back to his parking spot.
    5. If Mr. Smith has another appointment in the Healthcare Network - say for an X-ray or MRI - MediNav will continue to guide him through his day.

    That's how one very simple integration - supported by HIPAA-Compliant communications and architecture - can deliver real value to both provider and patient.

    Now Add Location and Context-Awareness

    This first simple step is important, However, with further integrations and development - most significantly with Enterprise-grade Indoor Positioning solutions like Cisco CMX-  we can ultimately deliver the same type of effortless Electronic Check-in experience that many of us enjoy today when we take an airline flight.

    • Francisco welcome medAppointment Reminder with Patient Confirmation.  Our Mr. Smith replies to the appointment reminder to confirm that he is coming. More importanly, if he hits traffic on the way, the system can be aware of this and ask if we should update the Hospital.
    • Physician / Department Notification.  When Mr. Smith arrives at the Hospital, we can now Detect, Connect and Engagewith Mr. Smith, providing a Welcome Screenin MediNav to notify the Physician's office or Department that he is now in the parking garage and on heading to the appointment.
    • Security / Reception Desk Registration.   Mr. Smith's details - already stored in the app profile - can be forwarded to the Hospital's Registration or Security desk to generate his badge and otherwise facilitate arrival.
    • Contextual Reminders.Mr. Smith can receive contextual event and/or location-based alerts and reminders, such as:
      • prescription ready notifications;
      • post-discharge medication/appointment reminders and self-care instructions for better care outcomes and reduced re-admissions;
      • ongoing patient engagement through secure messaging of relevant information, including links that encourage use of the EMR patient portal.

    By combining and integrating these elements - all with HIPAA Compliance - we can achieve multiple key objectives:

    1. make Mr. Smith's Patient Experience as pleasant and stress-free as possible;
    2. decrease the likelihood of late or missed appointments, which would result in lost revenue to the Hospital;
    3. reduce or eliminate burden on staff to assist in Wayfinding;
    4. provide clinical benefits with patient information and reminders.

    One Step at a Time

    Our partnership with Mutare for the MediNav Communicator Edition is another cornerstone in our commitment to ensure that our clients' patients, visitors and staff can realize all of the benefits of Indoor Navigation and Location-based Services across the entire Enterprise.

    These integrations with other Healthcare applications and systems will not happen overnight. They will progress in a step-by-step fashion, driven by our clients' most compelling use cases. But Connexient will be ready - and a leader in realizing the vision of connected Healthcare by focusing on the details of the complex reality of implementation.

    Next Week: Think Beyond the Patient!

    Integrationg Indoor & Outdoor Location-based services with HIPAA-Compliant Communications will bring many benefits beyond the Patient Experience, of course. Important and compelling uses case in Operations, Security and beyond are natural and easy to address once this is in place.

    We will talk about this next week!

  • Why Indoor Navigation for Hospitals is a Brilliant Idea

    Or Maybe Just an Idea Whose Time Has Come

    Every now and then in technology-driven markets, we witness a magical confluence of factors - enabling technologies, user mindset, a cost curve driven by Moore's Law - that produce an "Inflection Point".   Adoption suddenly accelerates and what yesterday seemed futuristic now seems obvious, and it seems like all at once everyone wants to embrace it.  In plain English, this is also called an idea whose time has come.

    Whatever you want to call it, we are seeing signs all over that Indoor Navigation has reached its inflection point.  We'll start out the year by making an easy prediction therefore:  2015 will be the year of Indoor Navigation!

    Yes, of course we are biased!  On the other hand, we are by no means the only company pioneering this market.  And more importantly, after several years of preaching, we are seeing voices pop up all over talking about the value of these technologies to businesses and users.

    One example of this came up in this posting in HISTalk the other day.

    Read blog on HISTalk"I have to disclose a brilliant idea I heard in listening to the rehearsal of the Versus webinar I mention below, which I honestly think is the most interesting webinar I’ve ever watched. John Olmstead of Community Munster captivated me all the way through on the hospital’s use of ED technology, but he really grabbed me at the end when he suggested technology tools he needs. His holy grail is a way-finding, GPS-type app that patients and visitors can use on their own devices to locate themselves precisely on a hospital floor plan, then receive directions to get them to a desired location. Example: I’m in room 4401 with my mom and I want to go to the cafeteria, then to the financial counselor, then to the gift shop, and then back to 4401, so give me turn-by-turn directions like I get with my car GPS. His take is interesting: patients will become so attached to hospitals that offer this app that they won’t consider going elsewhere, where they’ll go back to stumbling around lost or trying to follow decades-old red vs. green lines on the floor that lead to confusing elevators. Hospitals are always a poorly conceived patchwork of added-on construction that went up quickly as funding allowed, so visitors spend a lot of time wandering and wasting the time of employees who have to assist them. Turning that universally embarrassing situation into a competitive advantage is brilliant"

    We of course reached out to HISTalk to let them know that such a solution exists today!

    Read the post on HISTalkI mentioned last week that John Olmstead, who runs the ED and surgery departments of The Community Hospital (IN), says in an upcoming Versus webinar that he would like to see a GPS-wayfinding type technology so that hospital visitors could navigate around campus using their smartphones. Readers sent information on two companies that offer such technology:

    Connexient offers a smartphone app that provides turn-by-turn navigation to visitors at Robert Wood Johnson University Hospital and will bring six more hospitals live on it in the next few months.

    So Indoor Navigation is the First Enterprise Killer App for Indoor Positioning

    So it does seem that the obvious but new is rapidly becoming accepted.

    • Billions of smartphone users throughout the world have come to expect – and rely upon - intuitive, reliable and accurate maps, directions and turn-by-turn navigation to get to any location they want to go.
    • Those same users will over the next few years come to expect - and then demand the same experience and services when they enter any large building or facility in the world - whether that be a hospital or otherwise.

    We say "Enterprise Killer App" because the we've already seen the first killer app - in Retail.  In this, however, proximityis the driver rather than locationper se. ; That's a blog for another day!

    But Indoor Navigation is just the Tip of the Iceberg

    Make no mistake:  we believe that Indoor Navigation - when it is accurate and reliable - is a game changer when it comes to patient and visitor experience.  But Indoor Navigation is just the starting point for enormous additional opportunities to provide Indoor Location-based Services across the Enterprise, with use cases that bring compelling value to users and direct ROI in capturing lost revenue, reducing costs and increasing efficiency.

    The beauty is that when you implement Indoor Navigation quality mapping and positioning, you are actually laying the foundation for all the rest. We've blogged about this elsewhere, and we'll continue to do so!

    Contact Connexient for a Demo of our Navigator Edition v. 2.0

    Learn More About Navigator Edition v. 2.0

Connexient LLC

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