Modern Healthcare recently wrote a nice article on Connexient as part of a series on the role of digital wayfinding in Healthcare transformation. This includes a description of how Connexient got started:
“We have this incredible GPS experience on Apple or Google Maps while driving, but once we get to the hospital, half of the people walking through the door get lost,”
said Geoff Halstead, chief product officer at Connexient.
“We thought, why can't we have indoor GPS for hospitals? Let's figure out how to do blue-dot, turn-by-turn navigation in hospitals — and that's how the company started.”
Across the board, we are seeing both healthcare and broader technology media start to pick up and focus on the emerging trend of digital wayfinding and indoor navigation.
A great article today in Hospitals & Health Networks about why Atlantic Health is rolling out "Indoor GPS" with Connexient.
"No one wants to be in the hospital. Patients are frightened and many times in pain, and their family and friends are concerned. If we don’t make it easier [for people to find their way around, anxiety can build,” he says. This anxiety affects not only patient satisfaction, but also patient outcomes and quality."
The article goes on to talk about the importance of MediNav features such as Parking Planner, and Atlantic Health's roll-out to Morristown.
A very interesting article in MedCity News this week on how digital transformation is driving Healthcare innovation and improvements in many different areas thanks to our partners at Avia Health Innovation. This excerpt below focuses on how Memorial Hermann Health System, is working with Connexient to improve how they connect and guide visitors with Indoor Navigation and Digital Wayfinding.
Smartphones have changed the way consumers communicate with the world around them, from ordering takeout to hailing taxis to connecting with friends. Now that the majority of patients carry smartphones, hospitals are searching for new methods to better connect and guide them.
Memorial Hermann Health System, based in Houston, recognized that patients could easily map routes from school to work or play, but had trouble with another important destination: navigating within hospitals.
Visiting the hospital is stressful enough, and labyrinthine buildings, multiple walkways, and enormous parking garages can make people lost, late, and frustrated. Physical signage and information desks are valuable but not always sufficient tools. An estimated 40% of patients and visitors depend on staff to find their way around and decision makers at Memorial Hermann leaders saw an opportunity to increase staff efficiency and on-time appointments.
The nonprofit has mapped out a win with Connexient’s MediNav. This solution, which will soon be piloted at its Memorial Hermann Memorial City Medical Center in west Houston, provides a Google Maps-like navigation experience, helping patients, visitors, and staff get where they’re going with ease. MediNav provides a consistent user interface (UI) across mobile, web, kiosks, and digital signage to ensure that patients and visitors can access vital information anytime, anywhere.
Additionally, Connexient offers location-based tracking, reporting, and analytics for real-time visibility into the location and status of patients, visitors, vendors, and staff. This intelligence provides plenty of ideas for future process improvements at the health system.
Connexient's Chief Product Officer was a panelist with leading localization experts in Europe at the Polestar Connect conference in Paris on November 29th. The panel features industry leaders from different verticals that have driven large scale deployments of Indoor Positioning and Location-based Services.
The panelists were:
Geoff shared his perspectives and best practices from Connexient and Polestar's rapidly growing footprint of 40M+ SF of deployments in major hospitals and medical centers across the United States. The panel discussion was wide ranging, presenting use cases with large scale deployments by SNCF, Unibail Rodemco, and Schneider Electric, all powered by Polestar's NAO Cloud indoor positioning solution. The video below provides highlights of the event and discussion.
This article is republished from Crain's Business NY. Click here to view on their Web site.
Connexient, a Manhattan-based company that offers an app to help patients navigate medical complexes, has agreed to deploy its way-finding technology at the 10 campuses of WMCHealth in Westchester County.
It is the first systemwide deal for Connexient, which is working with about 24 hospitals nationwide, including NYC Health + Hospitals/Elmhurst and Hackensack University Medical Center.
"These hospitals are complex and difficult to navigate. They believe that having indoor GPS can reduce some of the anxiety and stress when [patients] are trying to get to an appointment and they keep getting lost," said Mark Green, Connexient's co-founder and chief executive.
The company started as a spinoff of GDS Inc., a maker of digital and physical signs for health systems including Montefiore and Mount Sinai. Connexient raised $1 million in a Series A funding round in July, bringing its total capital raised to $2.4 million. Investments were funded by undisclosed angel investors.
When patients download the app to their mobile devices, they get access to turn-by-turn indoor navigation and can also get directions to the hospital from their homes and find out where to park based on their appointment location. They can also save their car's parking location and get directions to find it again after an appointment.
Connexient's hospital clients are working with Epic and Cerner to be able to integrate the app into their appointment scheduling systems, which would allow the hospitals to push out information on Connexient with appointment reminders. "The real ROI is going to be when we can combine way finding and appointment scheduling," Green said.
The company typically charges between $50,000 and $150,000 to create the app, designing indoor maps using floor plan information provided by the hospital. It also charges $50,000 to $100,000 annually to license the company's software. Prices vary based on square footage.
Connexient faces competition from Meridian Apps, owned by Hewlett Packard Enterprise, which offers a mobile app development platform to hospitals. Green said Connexient is more of an "out of the box" solution, while Meridian allows hospitals to design their own apps. —J.L.